Internet Marketing Basic
What internet marketing basics do you have for your online campaign?
We all know that in today’s day and age a website is a must, so let us start with that in mind. Some people treat their website only as an online brochure. It contains basic information about the business, their products and services, contacts and that’s about it. Some would add a blog and tie it in with some social media and it’s done.
That is good but it can be improved greatly with some internet marketing basics built-in the pages or posts on any website. I mean each page and post is an opportunity to highly improve any internet marketing results so why not go for it.
Let’s throw in domain name in the mix and we’ll explain later on…
Keyword – Your Internet Marketing Basic Weapon
First and I think the most important internet marketing basics of all is your keyword. Make sure it is search engine optimized. We’re talking very basic SEO here.
Know your market well and know what your competitors use as keywords for their marketing campaigns. Obviously you need to compete on these keywords. Choose a word or 3-5 word combination that you wanted to rank high on search engines and compete.
These keywords need to be on your;
1. Article Heading – Some people call it the headline. Your keyword should be part of the headline. These will draw readers attention to your article or page.
2. Page Title – Every article you write or post has a page title on your website. Make sure your keyword is here.
3. Content – Basic internet marketing SEO means you have to write quality content. Not much about quantity like what most people think. You need about 300-500 words for great content and make sure your keyword(s) is mentioned every 100-125 words. They’ll be a good keyword density measure. This is a very important internet marketing basics.
4. First and Last Paragraph – Make sure your keyword appears in the first and last paragraph of your copy or article.
Internet Marketing Domain Name Consideration
Now, the next internet marketing basic that most us ignore is the website’s name specifically the URL (basically this is your domain name). Everybody wants their name or the name of their company for this. Is it the only way to go? Absolutely not. If you’ve done your homework and established the keyword or keywords you needed to compete in the marketplace, why not make it part of your websites domain name?
This is one example. The keyword is internet marketing basics. The registered domain name internetmarketingbasicnow[dot]com. You can still have your business name on the website by putting it on the logo and banners, etc. There are lots of ways to show people your company name or your true business identity. That is not an issue plus this is very easy to do. However, to compete and even dominate your market you may want to add this as an extra weapon in your marketing arsenal.
There you go. Use your keywords wisely and make it part of you internet marketing basics for all your articles or post. And make your chosen keyword or keywords part of your domain name if you can.
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